An In-Depth Look at Trends in Marketing, Production & Distribution of Variable Data Printing


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Date: January 2008
Type: White Paper
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Overview: Living in a free-enterprise system means living in a society that is inundated by marketing. Marketers view VDP as a very important component to a personalized marketing campaign. The objective in marketing is getting the right message to the right customer The objective of this study was to acquire knowledge and information from marketing and printing segments experienced with VDP. The information was assessed and analyzed. The results provide a better understanding of the advantages, disadvantages, and logistical issues related to creating and producing VDP. From this information VDP trends within these segments are predicted.

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