Sales Force Automation (SFA) For An Effective DSD Sales Force

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Sales Force Automation (SFA) For An Effective DSD Sales Force

Source: Infosys Technologies

Date: January 2008

Type: White Paper

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Overview: Sales Force Automation is a vital tool that enables and empowers Direct Store Delivery (DSD) sales teams to make accurate spot decisions. It provides multiple tangible and intangible benefits to a DSD enterprise. A successful SFA deployment combines appropriate choice of tools and technology, selection and alignment of the business processes, ensuring early buy-in from end users and close monitoring of adoption. This paper from Infosys showcases the functions that DSD enterprises must build to enhance sales force effectiveness and productivity.

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