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Overview: This white paper presents an application to model customer lifetime value, the net presents value of customers calculated profit over a certain number of months, using survival analysis techniques. Customer lifetime value is a powerful and straightforward measure that synthesizes customer profitability and churns risk at individual customer level. For existing customers, customer lifetime value helps companies develop customer loyalty and treatment strategies to maximize customer value. For newly acquired customers, customer lifetime value helps companies develop strategies to grow the right customers.
Profit Acceleration Strategies for Mid Sized Companies
IT budgets are tight, but there is no leeway when it comes to staying competitive and profitable.
Certain mid-sized organizations are experiencing record...
Impact Business Performance with BPM
To maximize your chances for success, you need the ability to continually optimize, streamline and align business processes to meet changing business needs for greater performance. Business process management (BPM) from IBM can help.
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