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Overview: Sound marketing strategy relies on communicating a consistent message about the diagnostic imaging center and the benefits it provides. This white paper serves as a primer to get the reader started in insuring the capital investments with strategic marketing. The paper discusses developing a strategic marketing plan, creating a distinctive brand and strong positioning based on the marketplace, and utilizing specific tactics to put the marketing plan into action.
Nucleus Research ROI case study with Google Message Discovery
A leading medical products provider adopted Google Message Discovery, an on-demand message discovery service, to improve productivity of its IT staff,...
Leadership in e-Learning
It’s never been more important to develop leadership skills in IT organizations and the business at large. Continuing the nurture technical and business talent at all levels of the organization...
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