Create Your Marketing Plan


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Date: January 2008
Type: White Paper
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Overview: This paper published by American Express explains that marketing plan should be a clear, concise, and well thought out document that guides one through marketing program. It should focus on the objective of marketing and how one intends to accomplish that objective. Whether company provides products or services, marketing plan is essential to success. The six major elements to creating a successful marketing plan are given in this paper.

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