Authored on: Jan 27, 2012
In the highly competitive insurance industry, customers are less loyal, more price conscious and have higher service expectations. For insurers and producers to retain customers, attract new ones and offer differentiated service - they need to understand customer needs, behaviors and preferences. But how do you know what customers want?
IBM Business Analytics can help you combine the power of business intelligence, predictive analytics and decision optimization to improve customer retention and wallet share.