An Integrated View of the Customer


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Source: Accenture
Date: January 2008
Type: White Paper
Rating: (0)

Overview: The increased sophistication of the consumer and the technology used by the consumer, success in today’s environment is reached not by buying a software application or preaching to the buzzwords of CRM and customer insight’ but by practicing the techniques to create a customer-centric organization.

This is the future in which marketing, sales, customer service and IT all work together to deliver a seamless, consistent customer experience across all channels. It’s a future in which the analytical, creative and operational marketing capabilities are integrated to enhance customer value and spark intelligent, profitable interactions with every customer across every channel.

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