Web 2.0 and Rich Internet Applications: How Today's Marketers Can Anticipate, Understand, and Help Their Companies Profit From the Web's Transformation


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Source: Unica
Date: January 2008
Type: White Paper
Rating: (0)

Overview: Rich Internet Applications challenge marketers, who must measure and optimize business value. The internet is changing in profound ways. These diverse changes - often labeled as ""Web 2.0"" - make the Internet an even more compelling platform both for its users and for marketers. Adobe’s Flex application framework, including ActionScript 3.0, provides a state-of-the-art RIA development platform for the nearuniversal Flash Player. RIAs transcend the conventional HTML page, ""page views"" and ""click-throughs"" are irrelevant. To meet these challenges, one needs better ways to measure the web applications and link measurement to action.

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