Landing Pages 101: Best Practices for Leveraging Landing Pages in Your eMarketing Mix


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Source: Marketbright
Date: April 2008
Type: White Paper
Rating: (0)

Overview: During the last five years, online marketing has experienced explosive growth, moving beyond simple email blasts to pay-per-click, banner ads, online promotions, webinars and landing pages. To enhance their chances of cutting through the clutter, marketers need to hone each of their sales elements, including landing pages, to ensure they are as effective as possible. An optimized landing page can achieve conversion rates around 12 percent, compared to average conversion rates of 5 to 6 percent for the home page from search engine marketing or pay-per-click. This white paper describes the key advantages of optimized landing pages and lists the Top 10 Best Practices to generate maximum conversion rates.

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