Source: Vignette

Date: December 2007

Type: White Paper

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Overview: Companies often approach the problem of getting the right information to and from the right people at the right time without thoroughly considering the entirety of what needs to be communicated or how it should be delivered. As related to internal and external Web technologies, resolving this problem requires the delivery of timely, relevant, and compelling information through Web content management solutions, the targeting of information to specific content consumers through portal applications, and the inclusion of feedback in multi-directional information exchanges through collaboration technologies. Addressing the issue holistically requires each of the three components: WCM, portal, and collaboration.

WCM provides the ability for the enterprise to present its best face to the world without knowing anything about who's looking. Portal refines this into a presentation based on what is known or what is learned about the observer. Finally, collaboration incorporates observers' feedback into a process that changes the process itself. Ultimately, without WCM, there is no online brand. Without portal, there is no targeting. Without collaboration, there is no improvement.

This white paper explains how the people, process, and technology in these actual scenarios relate to Web content management, portal, and collaboration solutions.

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