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Overview: Customer connections are the moments that define the business. People strive for those moments and customers tell others about them. They are developed and maintained through all of the interactions across the business each day. In the short-term, customer loyalty benefits the business through revenue growth as a result of return and referral business. In the long-term, closer relationships with customers give organization a window of insight into the customers’ needs and preferences. This whitepaper outlines some of today’s challenges and trends as companies work to create the optimal customer experience and achieve anticipated value from their CRM investments.
Tactics for ESB Implementation: Best Practice Series
This presentation discusses various tactics for Enterprise Service Bus (ESB) implementations, first explaining the ESB concept and then following it up with a...
IDC Complex Event Processing Excerpt
This paper seeks to explain what events are, why they are important to your business, and what the options are for processing and managing these events (depending on their type and volume).
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