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Agent Performance in the Customer Service Center: The Missing Link to Customer Relationship Management Success

Source: Knowlagent
Date: January 2008
Type: White Paper
Rating: (0)

Overview: This paper from Knowlagent describes that CRM (Customer Relationship Management) strategy cannot succeed unless it is supported by a customer-centric organization, driven by timely, frequent communications and change management efforts. For too long, companies have made significant technological investments to improve customer service and have ignored the human performance element that directly impacts customer loyalty. Its comprehensive solution is uniquely designed to improve the performance of every agent, every day providing the tools to understand, instruct and proactively deliver the skills and knowledge required for optimal customer service.


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