TechWeb Digital Library

Customer Resource Optimization - Making CRM Work in B2B

Date: January 2008
Type: White Paper
Rating: (1)

Overview: This paper from Wisdom Network describes that the real benefits of Customer Relationship Management (CRM) will only come about through the intelligent mobilization and focus of all customer touching resources. There is very little evidence that firms take a systematic approach to resource deployment. Those which do, create greater customer value and enhanced sales and profits as a result. For the sake of brevity, this is referred as customer resource optimization and the remainder of this paper, covers some of the strategies for getting this right, including a practical roadmap which will rejuvenate any CRM initiatives that are currently flagging.


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