Customer Lifecycle Management (CLM) - What Is It, and How Important Is It to Your Small Business? Fast Approach.


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Source: Salesboom.com
Date: January 2008
Type: White Paper
Rating: (5)

Overview: Customer Lifecycle Management (CLM) has a key difference from CRM - the added factor of time. A fast approach & brief definition of CLM is simply the measurement of CRM program’s success over time. This paper from Salesboom.com describes some key factors that tie CLM and CRM together and others which set them apart. The importance of understanding the principles of CLM and how it can have a huge positive impact on small business will be discussed, along with steps one can take to make sure the business thrives with its CLM and CRM initiatives well into the future.

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