(2)
Overview: Customer Lifecycle Management (CLM) has a key difference from CRM - the added factor of time. A fast approach & brief definition of CLM is simply the measurement of CRM program’s success over time. This paper from Salesboom.com describes some key factors that tie CLM and CRM together and others which set them apart. The importance of understanding the principles of CLM and how it can have a huge positive impact on small business will be discussed, along with steps one can take to make sure the business thrives with its CLM and CRM initiatives well into the future.
Smarter Supply Chains, Services, and Traffic. Play the game.
Both IT and business professionals know how critical process is—they just look at them differently. Play INNOV8, the IBM® Business Process...
IDC Complex Event Processing Excerpt
This paper seeks to explain what events are, why they are important to your business, and what the options are for processing and managing these events (depending on their type and volume).
|
