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Technology Innovation and Implications on Customer Relationship Management - Comments on the Paper Marketing Models of Service and Relationships

Date: January 2008
Type: White Paper
Rating: (0)

Overview: This paper published by Carnegie Mellon University describes that existing research on services and relationship treats customer service as a major operating variable and focuses on measuring the resulting customer satisfaction, retention, duration, repeat purchases. The rapid advances in information and communication technology provide greater opportunities for today’s firms to establish, nurture, and sustain long-term relationships with their customers than ever before. The ultimate goal is to transform these relationships into greater profitability by reducing customer acquisition costs, increasing repeat purchases, and charging higher prices.


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