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Customer Interaction Management: Delivering High Value Service, Sales, and Support

Source: Talisma
Date: January 2008
Type: White Paper
Rating: (0)

Overview: Customer Interaction Management is the whole process whereby customers get what they want, when they want it, from the place that has something they need. This means that a person needs to know what each customer needs, and can convey not just the data to them, but also in the form (at) they demand across all possible touch points. This paper identifies and reviews critical elements of Customer Interaction Management including customer self-service tools, chat with co-browsing, E-mail management, and campaigns, plus the imperative to make sure that they work in concert with each other.


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