Do You Really Need CRM?


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Source: Touchtone
Date: January 2008
Type: White Paper
Rating: (0)

Overview: ROI (Return On Investment) may be tough to justify on a short-term basis. A customer-centric strategy may simply be the minimum requirement these days. This paper from Touchtone company explains the importance of Customer Relationship Management (CRM). CRM fundamentally has one simple purpose making organization more profitable, which it does by ensuring customers stick around longer. Ideally CRM gets customers to do more business with one who take care of them. Proper CRM should cut costs, reduce irritation and encourage clients to communicate more of their desires to meet.

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