Mastering’ Customer Data Integration: A Lifecycle Approach to Managing Customer Data


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Source: Siperian
Date: January 2008
Type: White Paper
Rating: (0)

Overview: The basis for development and database administration opportunities in CRM arises from following: Enterprise spending on CRM has given birth to a wide-array of customer-facing ""touch points"" that connect company with customer and/or partner. An enterprise’s IT staff needs to first learn to walk before they run when it comes to implementing successful customer data integration efforts. There are opportunities to architects, developers and DBAs that can help their enterprise put in place a foundation to ensure the integrity of customer reference data across all applications because enterprises can maximize return on their CRM investment.

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