Customer Relationship Management: Changing Your Cultural Focus From Products to Customers


Click here to download now

Source: Best Practices
Date: January 2008
Type: White Paper
Rating: (0)

Overview: Estimates of CRM program failure rates run as high as 70 percent. What has caused so many organizations to miss the mark on customer focus? Interestingly, benchmark research suggests that successful CRM implementation is not primarily a technology issue. Benchmark partners observed that these CRM danger factors fall largely in the realm of managing ""cultural change"" towards a customer-centric organization. This white paper is an excerpt from research profiling a class of companies that demonstrate successful practices in developing the benchmarking function.

Not what you're looking for? Search again
Go Advanced »

View All Categories

Business Intelligence : Analytics, Business Process Management, Content management, Dashboards, Data Mining, Performance Management, Databases, Datamarts/Data Warehouses, Information Management, Knowledge Management, Data Quality

Development : Open Source, Windows/.NET, Web Development, Security, Mobility, Java, High Performance Computing, Embedded Systems, Development Tools, Database, Architecture & Design, C/C++

Government : Cloud/SaaS, Leadership, Information Management, Federal, Mobile & Wireless, State & Local, Enterprise Applications, Security, Policy & Regulation, Enterprise Architecture

Hardware : Virtualization Hardware, Windows Servers, Utility/On-demand Computing, Unix/Linux servers, Supercomputers, Peripherals, Macintosh, Handhelds/PDAs, Grid/Cluster Computing, Desktops/PCs, Data centers, Blades, Processors

Healthcare : Interoperability, Administration systems, Clinical information systems, Electronic medical records, The Patient, Security & Privacy, Leadership, Policy & Regulation, Mobile & Wireless

Infrastructure : ATM, Ethernet/Gigabit Ethernet, Frame relay, IPv6, Traffic Management, Network/Systems Management, PBXs, Printers, Remote Access, Routers, Switches, UPS, VPNs, WAN Optimization/Acceleration, Wide Area File Services

Internet : B2B, B2C, Browsers, E-Business/E-Commerce, E-retail, Google, Social Business, Internet Security, Search, Social Networks, Traffic Reporting/Monitoring, Web 2.0, Web Development, Internet Policy

Management : Career Development, Training, Small-Medium Business, Salary/Compensation, ROI/TCO, Regulation/Compliance, Recruiting, Personnel Management, Outsourcing, Legal, H-1B, Executive Insights/Interviews, Workplace Trends

Mobility : WLAN, Wireless Security, Wi-Fi/WiMax, Wi-Fi VOIP, Smartphones, 3G Wireless/Broadband, Muni Wireless, Mobile Messaging, Mobile Business, Fixed Mobile Convergence, 802.11x, RFID

Personal Tech : Blackberry, Bluetooth, Bluray, Digital Cameras, Digital Music, Digital Rights Management, Virtual worlds, iPhone, iPod, Peripherals, Smartphones, TVs/Home Theater, Global Positioning Systems

Security : Security Administration, End user/Client Security, Encryption, Cyberterror, Attacks/Breaches, Application Security, Antivirus, NAC, Perimeter Security, Privacy, Vulnerabilities and Threats, Storage Security, Intrusion Prevention

Services : Telecom/Voice Services, Business Process Outsourcing, Business Services, Disaster Recovery, Systems Integration, Hosted Storage, Internet/Data Services, Outsourcing, Software as a Service, Hosted Applications

Software : Web Services, Service Oriented Architecture, Server Virtualization, Productivity Applications, Operating Systems, Open Source, Linux, Hosted Software/Applications, ERP, Development Tools, Databases, Database Applications, CRM, Business Systems Management, Integration, Application Optimization

Storage : Data protection, Disaster Recovery, Removable/Portable Storage, Security, Storage Fabrics, Storage Systems, Virtualization

Telecom : VOIP, Unified Communications, Voice services, PBXs, Internet policy, Presence, Collaboration Systems, Business, Regulation, Call Centers

Windows/Microsoft : Applications, Internet Explorer, Microsoft Company News, Security, Open Source, Operating system, Office Suite

Today On TechWeb

Featured Content Business at the Speed of Virtualization
Visit AMD's Business at the Speed of Virtualization Briefing Center, and discover all you need to know about virtualization. Click here for exclusive access to white papers, webcast, videos and more. Read more…

More On Enterprise_Software