Turning Customer Loyalty Into Profit


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Source: Sage
Date: January 2008
Type: White Paper
Rating: (0)

Overview: This paper published by Sage tells that in April 2006, Sage Ireland carried out a survey of its CRM customers in Ireland. The survey was unique in that it was the first to determine the difference that using a CRM system made to the respondents’ business effectiveness, credibility and profitability. To date, previous surveys had concentrated on levels of awareness and interest in CRM penetration rates and the benefits that companies hoped to enjoy as a result. Sage CRM is also compatible with web services, thereby ensuring successful integration with the company’s financial system, any of the company’s existing databases and any other potential systems.

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