Connecting and Keeping Customers: Strategies and Software for Small Businesses


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Source: Microsoft
Date: January 2008
Type: White Paper
Rating: (0)

Overview: Good customer relationships are critical to the continued success of any business. After all, it costs four to five times more to win a new customer than it does to service an existing one. It makes good sense, then, to take good care of the present customers. Microsoft has several software solutions that have been designed specifically to help the small business get closer to the customers, reduce the marketing costs, and get more done every day. The reader will find these solutions are not only affordable and easy to use, but they also map to proven sale processes.

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