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Introduction to Ecommerce Customer Relationship Management (ECCRM) Mini-track

Date: January 2008
Type: White Paper
Rating: (0)

Overview: This paper from Institute of Electrical and Electronics Engineers talks about Customer Relationship Management Mini-track is now in its fourth year. The initial call for papers centered on a research agenda which was adapted and enhanced into a recently published paper (Romano and Fjermestad, 2003). Author has explored each of the research areas business models, technical issues, the markets, the human side and now the knowledge management issues.


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