Putting the Customer Back Into CRM


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Source: Talisma
Date: January 2008
Type: White Paper
Rating: (0)

Overview: From online support and on-demand news and information, to the phenomenon of social networks, IM and blogs, the Internet revolution continues to change the way one lives. Many consumers expect, and increasingly get, instant access to the systems, people or answers they are looking for, no matter where they are or when they need it. For businesses, when coupled with technology innovation in areas such as knowledge management and enterprise chat, there are more opportunities than ever to help users help themselves and deliver an exceptional customer experience - as showcased at the recent Talisma Customer Conference in Miami Beach, Florida.

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