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Industrial CRM: General Practitioners Need Not Apply

Source: TR Cutler
Date: January 2008
Type: White Paper
Rating: (1)

Overview: The author in this paper explains that how a brain tumor demands a neurologist; similarly industrial CRM requires similar expertise. Whether fully integrated in ERP systems or stand alone industrial CRM, a general practitioner is not sufficient. The paper states that elimination of waste in the sales and marketing aspect of industry companies requires the capacity to read the data accurately; experience and specialization matters.


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