Jul 30, 2008
Media and Entertainment (M&E) companies are moving to managed, automated file based workflows to receive and deliver content to and from many more places in shorter periods of time. Central management and automation are required to manage the growing number of partners � and each partner�s different requirements � without creating an operational nightmare or escalating costs.
Companies want to get their content to new distribution outlets quickly so it can get to consumers quickly and begin to generate revenue, but with a global supply and distribution chain, acceleration and reliability are imperative. It�s a challenge that touches all points of the digital media supply chain from content creation, through packaging, distribution and consumption.
This white paper addresses the practical use of digital media distribution management technology to ensure the right media gets to the right place, at the right time for rapid monetization.