Capture Market Share in a Down Economy: Invest in Your Online Customers [ Source: Tealeaf ]
March 2009-
Find out what 350 top eBusiness leaders are doing now to make their online channel not just survive, but thrive in this trying economy

Topics Include:
• Insights on eBusiness executive priorities and strategies for the online channel in 2009 and beyond
• eBusiness knowledge gaps — surprising misperceptions and blind spots that many executives have of their online customers and strategies for bridging these gaps
• Critical steps that eBusinesses are taking today to ...

Need to Cut Costs? Improve the Web Site Experience [ Source: Tealeaf ]
March 2009- In this December 2008 report, Forrester Research outlines how Web usability plays a key part in eliminating unnecessary sales and service costs. Forrester outlines a simple model for the cost savings that making Web usability improvements can provide.

Improving Web Site usability can eliminate unnecessary sales and service costs. Download the report and discover the potential savings for your organization, use a modifiable ROI model to estimate the potential cost savings you can generate ...

Knowledge-based Authentication Is Not Enough [ Source: Global Crypto ]
February 2009- Everyday millions of consumers login to financial institutions, brokerage accounts, trading platforms and other web sites using Knowledge Based Authentication (KBA) solutions. Typically these solutions ask users to respond to questions selected by the user during the web site’s initial enrollment process.

The assumption is only that particular user knows the correct answer to these common questions. But the reality is these solutions tend to create user confusion and do little to ...

The Consumerization of the Enterprise [ Source: Roundarch ]
June 2010- Outlines and explains key areas for why the enterprise lacks the user-centric design of the consumer side. It will also provide practical data for how a better user experience in the enterprise can create a strategic advantage for an organization: • Digital consumer experiences are driving demand for richer enterprise experiences • As younger generations continue to enter the workforce, they expect to be able to connect and network online in their work lives and cannot tolerate ...

When Passwords Aren't Enough: The Need for Strong Online Authentication That is Easy to Use [ Source: Confident Technologies ]
March 2011- Authentication on websites and cloud-based services has traditionally involved a trade-off between security and usability. Either the authentication method is easy on users but not very secure, or it’s highly secure but difficult on people.

For public-facing websites or those with a large consumer audience, finding a way to implement strong security that is easy to use is an even greater challenge.

Two-factor authentication methods such as hardware tokens, smart ...

Performance Brand Advertising: The Audience Is the Message [ Source: SVnetwork ]
October 2010- As brands search for ways to effectively engage a mass consumer audience in digital media, performance brand advertising taps into consumers' motivations and gives brands meaningful ROI for their online ad spending. This white paper from SVnetwork introduces performance brand advertising and describes methods for optimizing consumer engagement online. Engagement advertising gives brands a unique way of interacting with individuals and the user-generated content they publish. Brand advertisements are only valuable when they have a ...

Reducing Total E-mail Response Time [ Source: emailtopia ]
March 2010- One of the core challenges of e-mail management is reducing e-mail response time. Organizations must satisfy their customers' desire for quick e-mail replies, while maintaining excellent response quality. Being able to achieve success in this area can drastically benefit an organization's bottom line. This white paper examines some of the primary difficulties faced by organizations who are trying to improve their email response management. The approach recommended in this document is simplifying the challenge of ...

Top 10 Checklist for Hotel E-mail Marketing Success [ Source: Toddle Email Newsletters ]
June 2010- This report provides a 10-step program on using e-mail marketing within your business. The report discusses strategies to capture subscribers, a description of what content to use and where to get it, how often to send your marketing, opportunities where you can up sell customers, and case studies of business doing it right and wrong.

Ecommerce Success Kit [ Source: TRUSTe ]
March 2010- Whether registering for downloads or e-newsletters, re-ordering or renewing, or telling their friends, customers who feel more confident to click, learn, and shop online, spend more.

  See how Truste privacy products and programs have helped businesses of all sizes increase conversions, order value, and customer engagement throughout the customer lifecycle.

See how Cheapflights Increased Signups 26%, Ecommerce site DebnRoo Increased Sales 29%, Audible.com Increased Order Value 22% using TRUSTe

At every ...