Get more from Your Web Analytics: Creating an Integrated View of your Online Customer
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Overview: This whitepaper discusses the power of integrating web site optimization solutions such as: web analytics, business intelligence, voice-of-customer, and customer experience management to deliver a more holistic view of your online business, and better serve your customers.
Download this whitepaper for:
• An in-depth look at all of the web site optimization solutions available today and the pros and cons of each
• Best practices for leveraging the right mix of web site optimization solutions and how to get started on a deeper integration
• Case studies from Bluefly and Art.com who have successfully integrated their key web site optimization applications and the ROI they achieved