Optimizing your Online Channel to Beat the Downturn

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Source: Tealeaf

Date: March 2009

Type: White Paper

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Overview: This whitepaper explores current online user trends and provides the best practices and strategies needed to create an optimized, error-proof web site that will produce a strong and loyal customer base.

Specific topics include:

• Key findings and implications from the 4th Annual Harris Interactive Online Consumer Behavior Survey uncovering the motivation, behavior and expectations of today’s online user

• Strategies developed by over 300 leading companies designed to help you take advantage of today’s online trends and increase your overall profitability

• Proven best practices that will resolve web site usability issues, increase transaction conversion rates and reduce IT support costs.

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