How Merchandising Techniques Can Increase Online Sales
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Overview: The aim of merchandising is to increase store traffic and sales volume. Merchandising is well-established and proven in the brick-and-mortar world, where we see it every day. Displays at store entry, specials on the end of aisles, small purchases at checkouts and a selection of alternative products displayed together all enhance our customer experience and increase sales. But how do you achieve this online? This paper explores ways to use similar techniques online and shows how new technology is now accessible and affordable to all sizes of businesses.