Navigating Complexities Of Local Advertising Implementation

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Source: Rosetta

Date: February 2007

Type: White Paper

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Overview: With the demand from advertisers to put their listings on Web sites, the organizations and people managing these Web sites are facing challenges to put up the listings in minimal time so operations people don’t get behind in the requests; provide the advertisers the flexibility to select which listings show up at different placements on the Web site; and define and create new placements on the Web site faster and easier, based on the traffic to a specific page(s).

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