Seven Keys For Successful Domain Portfolio Management
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Overview: The world of domains continues to change at an alarming pace. In the last several years, there has been a proliferation of new ccTLD IDNs (Internationalized domain names), many new second-level, and third-level ccTLD offerings, nine new sTLDs, significant changes to ICANNís Transfer and Whois Policies, and finally, ICANNís proposal to allow an unlimited number of new gTLDs, including IDN TLDs. For companies with a global presence, managing an international domain name portfolio has become an increasingly complex challenge. Although domain names are often managed in a manner similar to trademarks, the complexities associated with domain names are far more intricate. Unlike trademarks, domain name restrictions and requirements change rapidly, often making it difficult to stay abreast of these occurrences. Without a defined set of guidelines, a clear corporate domain strategy cannot exist. In order to provide guidance to those managing large domain portfolios, this document is designed to provide a practical approach to registering and protecting the corporate asset of domain names.