UBM: TECH DIGITAL RESOURCE LIBRARY

Best Practices for Minimizing Email Complaints

by TRUSTe

Oct 01, 2006

Download When it comes to email deliverability, customers can either be your toughest critics or the key to success. Consumers are demanding clear permission, relevant content, responsiveness and value. Successful email delivery increasingly depends upon keeping spam complaint rates below ISP blocking thresholds. TRUSTe and Epsilon provide best practices to help legitimate marketers keep consumer spam complaints to a minimum, optimize their email communication efforts and ensure positive, long-lasting relationships with customers.


Whitepaper