Abrams Research Social Media Guide
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Overview: Non-profit organizations can use the raw power of social media networks to foster direct communication with the public, their volunteers, and prospective donors, as well as create a virtual 'face' for their organization. Simply having a Web site or Facebook page will not add significant value to your organization. More and more, not-for-profits are realizing that creating content and messaging that engage audiences is necessary to achieving specific goals. Abrams Research has outlined the major goals for non-profits that can be achieved through effective social media marketing.