Mar 01, 2010
Download Non-profit organizations can use the raw power of social media networks to foster direct communication with the public, their volunteers, and prospective donors, as well as create a virtual 'face' for their organization. Simply having a Web site or Facebook page will not add significant value to your organization. More and more, not-for-profits are realizing that creating content and messaging that engage audiences is necessary to achieving specific goals. Abrams Research has outlined the major goals for non-profits that can be achieved through effective social media marketing.