What's Next: Goal-Oriented Social Software
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Overview: In an emerging trend, social software and social business principles are increasingly being applied to accomplish specific objectives. Measurable objectives. This is a change from the roles traditionally associated to social software: knowledge management, conversations, transparency, ermergence. These social principles have in many ways been the "end" themselves, or the means to a squishy, ill-defined end (e.g. "more collaborative"). What's changing is these principles are now the catalyst to achieving a tangible, defined end.