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When more Website visitors hurt your business: Are you ready for peak traffic?


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Source: Gomez
Date: May 2010
Type: White Paper
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Overview: Peak Online Traffic Periods are critical since more Web visitors mean more revenue opportunities. Yet what are consumers’ expectations during peak traffic times, and how do they behave if/when they experience poor web performance? To find out, Gomez commissioned Equation Research to conduct a study of consumer Internet usage experiences during peak traffic times.

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