Startup Metrics 101: a Product & Marketing Workshop
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Overview: This presentation demonstrates a simple, actionable 5-step model for measuring startup metrics. The 5 steps are: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!). The presentation also explains how to use the model to make better product & marketing decisions for your startup. Created by Dave McClure & Hiten Shah, presented at Web 2.0 Expo SF on Tue 4/22/08.