Need to Cut Costs? Improve the Web Site Experience
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Overview: In this December 2008 report, Forrester Research outlines how Web usability plays a key part in eliminating unnecessary sales and service costs. Forrester outlines a simple model for the cost savings that making Web usability improvements can provide.
Improving Web Site usability can eliminate unnecessary sales and service costs. Download the report and discover the potential savings for your organization, use a modifiable ROI model to estimate the potential cost savings you can generate by improving your site’s usability.