TECH DIGITAL RESOURCE LIBRARY

Why the Mobile Web is Disappointing End-Users: A Market Research Study

by Gomez

May 06, 2010

Download One thing is clear � the mobile web has crossed the chasm � to the benefit of organizations everywhere. Yet what are mobile users� expectations and how do they characterize the current mobile web experience? To find out, Gomez, Inc. commissioned Equation Research to conduct a study of consumers� mobile Internet usage and perceptions.


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