Building an Online Customer Experience Competency: Five Steps

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Source: Tealeaf

Date: May 2008

Type: White Paper

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Overview: While many companies believe they are delivering adequate online experiences, their customers are in pain. Why do most organizations miss the mark? Improving online customer experience requires organizations to have one view of the online customer and to utilize a common language when discussing customer experience. Tealeaf will provide insights via our guide, "Building an Online Customer Experience Competency: Five Steps".

We'll share five steps you can take to establish an online customer experience competency within your organization: These five steps are not rocket science, just proven best practices - validated at active Tealeaf deployments - that can be easily implemented within your own company. It is our desire that reading this guide will empower you to align your customer experience view to that of your customers.

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