Future of Travel Distribution
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Overview: Travel industry is global in nature. It has fairly standardized although not effective processes for the distribution of travel services like airline, hotels, car rentals, etc. driven traditionally by the major airlines of the world. Although, it is highly regionalized in the processes of how these services are marketed and booked and how the payment and fulfillment occurs. Traditional brick and mortar travel and tour operators still facilitate the sales, booking, and fulfillment of this highly perishable inventory using legacy systems like telephone, fax, postal service and email. The world is indeed becoming flatter but the travel industry still seems to be working in the ridges when it comes to global distribution and has yet to leverage on the strengths of the technologies available today.