Social Networking In The Enterprise: Benefits And Inhibitors
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Overview: Social technologies are moving from the consumer space into the enterprise, and early results are very encouraging. However, concerns remain regarding security, privacy, and compliance, and those concerns are gating pervasive adoption for some organizations. In May 2010, Cisco Systems commissioned Forrester Consulting to research and address these and other concerns. Forrester surveyed 262 US- and European-based IT and business decision-makers and interviewed six individuals. Forrester found that social technology is adding value across a broad array of business functions today. Many broad business goals, like increased knowledge sharing, better access to expertise, and increased innovation, are uniquely served by social technologies. Early proof-of-concept efforts and pilots have proven successful in supporting these endeavors. As with economic downturns in the past, companies are looking to leverage new technology investments to sprint past competitors as the economic recovery takes hold. Social technologies are intriguing to organizations that consider their knowledge workers a primary opportunity for differentiation. However, concerns regarding privacy, security, and compliance continue to gate social technology adoption.