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The 9 Noble Truths of Custom Experience: Website Wisdom for Everyone in the Organization

Source: Gomez, Inc.
Date: February 2008
Type: White Paper
Rating: (4)

Overview: Teams will only build better user experiences when everyone involved in Web application development — from senior executives to operations staffers — understand how their contributions impact the Website visitors experience. Team members must understand their roles, as well as the requirements and expectations of peers.

Fundamental goals of quantifiable Website performance include:
- Availability: Percentage of time a site is present to end-users.
- Responsiveness: The time it takes for pages/objects/applications to load.
- Consistency: Variability of response times across networks, geography, user types, and more.
- Functionality: The operation of user paths and applications.
- Validity: Assurance that the correct content is delivered.

The stakes couldn't be higher: poor performance may drive customers to high-cost service channels — or worse, to competitors. Given the impact of decisions made throughout the Web application development process, it's easy to see why the collective approach is the only way to guarantee a successful outcome. In this white paper readers receive more than 250 years of collective wisdom on delivering the online experience today's users demand. In addition to the nine noble truths of customer experience, readers receive a brief self-assessment to rate their organization's online effectiveness.


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