HBX Analytics Tips & Tricks
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Overview: This paper published by SEMphonic tries to cover techniques that seem to either particularly powerful or especially common in use. In many cases, ""tricks"" that suggest better ways to think about and do web analytics were picked. Tools like tagless campaigns and active segments permit very broad range of creative analytic solutions and author tries to suggest some new ways of thinking that encourages their use in as broad range of problems as possible.