Building Site Traffic
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Overview: No matter how good or bad a web site, its efficiency as a selling tool is going to be restricted by the readership. This white paper reviews the existing best practice in the area of traffic generation. The key conclusions are this is a complex area, results are not guaranteed, may be very limited, it is time consuming and therefore pricey. The best suggestion is to make sure a site has useful content and has a straightforward technical architecture, make rational efforts to solicit links from other sites and register with the main search engines and indexes.