Evaluating Your (and Your Competitors) Overall SEM Presence - Evaluating Your (and Your Competitors) Overall SEM Presence -

Evaluating Your (and Your Competitors’) Overall SEM Presence

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Source: SEMphonic

Date: January 2008

Type: White Paper

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Overview: Knowing what the competition is up to isn’t just idle curiosity. From a SEM perspective, it can help to identify gaps in one’s own program, bidding opportunities, SEO flaws and techniques, new advertising approaches and even gaps in the competitors programs that can be exploited. From broader perspective, understanding the competition’s SEM program can help company understand strengths, branding-focus, interests, and tactics of competitors.

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