Evaluating Your (and Your Competitors) Overall SEM Presence
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Overview: Knowing what the competition is up to isnt just idle curiosity. From a SEM perspective, it can help to identify gaps in ones own program, bidding opportunities, SEO flaws and techniques, new advertising approaches and even gaps in the competitors programs that can be exploited. From broader perspective, understanding the competitions SEM program can help company understand strengths, branding-focus, interests, and tactics of competitors.