Negotiate for Successful Web Measurement

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Source: SEMphonic

Date: January 2008

Type: White Paper

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Overview: This paper from SEMphonic describes Web measurement solutions are complex applications with many individually priced items. To negotiate successful contract, Purchasing and Technology must work closely together. Technology must be fully versed in multiple features available from vendor, not just theoretically, but from practical, implementation perspective as well. To get a contract that will enable an organization to effectively use a web measurement solution requires an integrated, team effort of Purchasing and Technology advised by a web measurement expert

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