The Launching of Mozilla Firefox - A Case Study in Community-Led Marketing
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Overview: Mozilla Firefox is a Free/Libre/Open Source (FLOSS) browser supported by the Mozilla Foundation. This browser was recently released and has met with considerable success. It has been downloaded more than 20 million times and has already taken considerable market share from its prime competitor-Microsofts Internet Explorer. This paper published by Mozilla describes the efforts of 63000 volunteers that led to a community successfully competing with a powerful corporation. In this paper, the author also discusses the marketing of one open source product by a volunteer community- a topic that has hitherto gone unexplored.