Prime Indian Securities Trading Site Moves to Web 2.0, Achieves Lead Generation Boost
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Overview: HDFC Securities is a leading stock broking firm based in Mumbai, India, employing approximately 500 people. The company runs hdfcsec.com, a Web site providing investors and traders with a platform to trade in equities. The company used a content site that lacked brand image and proved ineffective at attracting new customers. HDFC Securities migrated to Microsoft technology. The company deployed Windows Server 2003 Web Edition and Microsoft SQL Server 2005 Standard Edition to power its new Web site.